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Electronic marketing : integrating electronic resources into the marketing process

Record Type:	Language materials, printed : monographic
Title Information:	integrating electronic resources into the marketing process
Author:	ReedyJoel,
Alternative Intellectual Responsibility:	SchulloShauna,
Alternative Intellectual Responsibility:	ZimmermanKenneth,
Place of Publication:	Fort Worth
Published:	Dryden Press;
Year of Publication:	c2000
Description:	xxiv, 466p.ill. : 28cm.;
Series:	The Dryden Press series in marketing
Subject:	Telemarketing. -
Subject:	Internet marketing. -
Notes:	Includes bibliographical references and index.
ISBN:	0-03-021107-7pbk.

Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman - Fort Worth : Dryden Press, c2000. - xxiv, 466p. ; ill. ; 28cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and index..
ISBN 0-03-021107-7
Telemarketing.Internet marketing.

Schullo, Shauna

Electronic marketing : integrating electronic resources into the marketing process
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200 0 $a Electronic marketing $e integrating electronic resources into the marketing process $f Joel Reedy, Shauna Schullo, Kenneth Zimmerman
210 $a Fort Worth $d c2000 $c Dryden Press
215 1 $a xxiv, 466p. $c ill. $d 28cm.
225 0 # $a The Dryden Press series in marketing
300 $a Includes bibliographical references and index.
606 # 1 $a Telemarketing. $3 99021
606 # 1 $a Internet marketing. $3 61387
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700 1 $a Reedy $b Joel $3 99018
701 1 $a Schullo $b Shauna $3 99019
701 1 $a Zimmerman $b Kenneth $3 99020
801 0 $b 嶺東科技大學圖書館