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Analysis for marketing planning

Record Type:	Language materials, printed : monographic
Author:	LehmannDonald R.,
Alternative Intellectual Responsibility:	WinerRussell S.,
Place of Publication:	Boston
Published:	McGraw-Hill;
Year of Publication:	c2002
Edition:	5th ed.
Description:	xiii, 256p.ill. : 24cm.;
Series:	The McGraw-Hill / Irwin series in marketing
Subject:	Marketing - United States - Management. -
Notes:	Includes bibliographical referencesand index.
ISBN:	0-07-027547-5pbk.

Analysis for marketing planning
Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5th ed.. - Boston : McGraw-Hill, c2002. - xiii, 256p. ; ill. ; 24cm.. - (The McGraw-Hill / Irwin series in marketing).
Includes bibliographical referencesand index..
ISBN 0-07-027547-5
Marketing - United States - Management.

Winer, Russell S.

Analysis for marketing planning
LDR:00513nam 2200157 450 001 113189
010 1 $a 0-07-027547-5 $b pbk. $d NT$1842
100 $a 20100306 2002 0chiy09 e
101 0 $a eng
200 0 $a Analysis for marketing planning $f Donald R. Lehmann, Russell S. Winer
205 $a 5th ed.
210 $a Boston $d c2002 $c McGraw-Hill
215 1 $a xiii, 256p. $c ill. $d 24cm.
225 0 # $a The McGraw-Hill / Irwin series in marketing
300 $a Includes bibliographical referencesand index.
606 # 1 $a Marketing - United States - Management. $3 70831
676 $a 658.802
700 1 $a Lehmann $b Donald R. $3 109107
701 1 $a Winer $b Russell S. $3 109131
801 0 $b 嶺東科技大學圖書館

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658.802 L523 E5

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