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Internal marketing : tools and concepts for customer-focused management

Record Type:	Language materials, printed : monographic
Title Information:	tools and concepts for customer-focused management
Author:	AhmedPervaiz K.,
Alternative Intellectual Responsibility:	RafiqMohammed,
Place of Publication:	Oxford
Published:	Butterworth-Heinemann;
Year of Publication:	c2002
Description:	x, 299p.ill. : 24cm.;
Series:	Books in the series
Subject:	Marketing - Management. -
Subject:	Marketing - Management - Case studies. -
Subject:	Organizational effectiveness. -
Subject:	Organizational effectiveness - Case studies. -
Notes:	Includes bibliographical references and index.
ISBN:	0-7506-4838-4pbk.

Internal marketing : tools and concepts for customer-focused management
Ahmed, Pervaiz K.

Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed, Mohammed Rafiq - Oxford : Butterworth-Heinemann, c2002. - x, 299p. ; ill. ; 24cm.. - (Books in the series).
Includes bibliographical references and index..
ISBN 0-7506-4838-4
Marketing - Management.Marketing - Management - Case studies.Organizational effectiveness.Organizational effectiveness - Case studies.

Rafiq, Mohammed

Internal marketing : tools and concepts for customer-focused management
LDR:00498nam 2200145 450 001 135602
010 1 $a 0-7506-4838-4 $b pbk. $d NT$931
100 $a 20100306 2002 0chiy09 e
101 0 $a eng
200 0 $a Internal marketing $e tools and concepts for customer-focused management $f Pervaiz K. Ahmed, Mohammed Rafiq
210 $a Oxford $d c2002 $c Butterworth-Heinemann
215 1 $a x, 299p. $c ill. $d 24cm.
225 0 # $a Books in the series
300 $a Includes bibliographical references and index.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing - Management - Case studies. $3 77484
606 # 1 $a Organizational effectiveness. $3 52564
606 # 1 $a Organizational effectiveness - Case studies. $3 82231
676 $a 658.802
700 1 $a Ahmed $b Pervaiz K. $3 136562
701 1 $a Rafiq $b Mohammed $3 127703
801 0 $b 嶺東科技大學圖書館

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