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Consumer behavior and marketing strategy

Record Type:	Language materials, printed : monographic
Author:	PeterJ. Paul,
Alternative Intellectual Responsibility:	OlsonJerry C.,
Place of Publication:	Boston
Published:	Irwin/McGraw-Hill;
Year of Publication:	1999
Edition:	5th ed.
Description:	xxv, 545p.ill.(some col.) : 26cm.;
Series:	The Irwin/McGraw-Hill series in marketing
Subject:	Marketing. -
Subject:	Consumer behavior. -
Notes:	Includes bibliographical referencesand indexes.
ISBN:	0-07-116703-Xpbk.

Consumer behavior and marketing strategy
Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 5th ed.. - Boston : Irwin/McGraw-Hill, 1999. - xxv, 545p. ; ill.(some col.) ; 26cm.. - (The Irwin/McGraw-Hill series in marketing).
Includes bibliographical referencesand indexes..
ISBN 0-07-116703-X
Marketing.Consumer behavior.

Olson, Jerry C.

Consumer behavior and marketing strategy
LDR:00517nam 2200157 450 001 148388
010 1 $a 0-07-116703-X $b pbk.
100 $a 20100306 1999 0chiy09 e
101 0 $a eng
200 0 $a Consumer behavior and marketing strategy $f J. Paul Peter, Jerry C. Olson
205 $a 5th ed.
210 $a Boston $d 1999 $c Irwin/McGraw-Hill
215 1 $a xxv, 545p. $c ill.(some col.) $d 26cm.
225 0 # $a The Irwin/McGraw-Hill series in marketing
300 $a Includes bibliographical referencesand indexes.
606 # 1 $a Marketing. $3 21195
606 # 1 $a Consumer behavior. $3 33388
676 $a 658.8342
700 1 $a Peter $b J. Paul $3 52860
701 1 $a Olson $b Jerry C. $3 52881
801 0 $b 嶺東科技大學圖書館

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658.8342 P478 E5

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