• 广告心理学 = The psychology of advertising
  • [NT 42944] Record Type: [NT 8598] Electronic resources : [NT 40817] monographic
    [NT 47350] Paralel Title: The psychology of advertising
    [NT 47354] Secondary Intellectual Responsibility: 季靖,
    [NT 47354] Secondary Intellectual Responsibility: 阿不都拉赛来西,
    [NT 47351] Place of Publication: 杭州
    [NT 47263] Published: 浙江大学出版社;
    [NT 47352] Year of Publication: 2007
    [NT 50960] Edition: 第1版
    [NT 47264] Description: 1冊
    [NT 47298] Series: 应用型本科规划教材
    [NT 51458] Online resource: http://lb20.libraryandbook.net/FE/search_viewOpen.action?bookId=YsdsdebY000427c5Y
    [NT 47265] Notes: 內容為簡體字
    [NT 51398] Summary: 本書系統闡釋廣告心理學的基本原理和操作技能並用大量的國內外經典的案例支撐理論, 分為導入篇、理論篇、應用篇三部分.
    [NT 50961] ISBN: 9787308056328
[NT 59725] Reviews
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