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Media audiences

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	GunterBarrie,
Secondary Intellectual Responsibility:	MachinDavid,
Place of Publication:	London
Published:	SAGE;
Year of Publication:	2009
Description:	4 v.ill. : 25 cm.;
Series:	SAGE benchmarks in communication
Subject:	Mass media - Audiences - Cross-cultural studies. -
Subject:	Mass media - Psychological aspects - Cross-cultural studies. -
Subject:	Mass media and culture - Cross-cultural studies. -
Notes:	Includes bibliographical references.
ISBN:	978-1-84787-579-2set:bound
Content Note:	v.1, History of audience study v.2, Measurement of audiences v.3, Aggregated and disaggregated audiences v.4, Audiences and influences

Media audiences
Media audiences / edited by Barrie Gunter and David Machin - London : SAGE, 2009. - 4 v. ; ill. ; 25 cm.. - (SAGE benchmarks in communication).
v.1, History of audience study.
Includes bibliographical references..
ISBN 978-1-84787-579-2
Mass media - Audiences - Cross-cultural studies.Mass media - Psychological aspects - Cross-cultural studies.Mass media and culture - Cross-cultural studies.

Gunter, Barrie

Media audiences
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801 0 $a tw $b 嶺東科技大學圖書館

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307833

總館A區6F

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302.23 M489:2 v.1

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307834

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302.23 M489:2 v.2

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307835

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302.23 M489:2 v.3

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307836

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302.23 M489:2 v.4

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4 records • Pages 1 •
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