| Record Type: |
Language materials, printed
: monographic
|
| Secondary Intellectual Responsibility: |
EllisNick, 1960- |
| Secondary Intellectual Responsibility: |
PresseyAndrew, |
| Secondary Intellectual Responsibility: |
TadajewskiMark, |
| Place of Publication: |
Los Angeles |
| Published: |
SAGE; |
| Year of Publication: |
c2011 |
| Description: |
4 v.ill. : 24 cm.; |
| Series: |
SAGE library in marketing |
| Subject: |
Industrial marketing. - |
| Notes: |
Includes bibliographical references. |
| ISBN: |
1-84920-546-9set:bound |
| ISBN: |
978-1-84920-546-7set:bound |
| Content Note: |
v. 1. Introducing B2B marketing v. 2. Channels, chains and inter-organizational relationships v. 3. Industrial networks and B2B marketing strategy v. 4. B2B marketing programmes |