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Corporate communication and media relations : tactical guidelines for strategic practice

Record Type:	Language materials, printed : monographic
Title Information:	tactical guidelines for strategic practice
Author:	GoodmanMichael B., 1949-
Alternative Intellectual Responsibility:	HirschPeter B.,
Place of Publication:	New York, N. Y.
Published:	Business Expert Press;
Year of Publication:	2012
Description:	x, 145 p.ill., forms : 23 cm.;
Series:	Corporate communication collection
Subject:	Business communication -
Subject:	Communication in management -
Subject:	Communication in organizations -
Subject:	Corporations - Public relations -
Subject:	International cooperation -
ISBN:	978-1-60649-308-3pbk.

Corporate communication and media relations : tactical guidelines for strategic practice
Goodman, Michael B.

Corporate communication and media relations : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch - New York, N. Y. : Business Expert Press, 2012. - x, 145 p. ; ill., forms ; 23 cm.. - (Corporate communication collection).
Includes bibliographical references (p. [141]-142) and index..
ISBN 978-1-60649-308-3
Business communicationCommunication in managementCommunication in organizationsCorporationsInternational cooperation -- Public relations

Hirsch, Peter B.

Corporate communication and media relations : tactical guidelines for strategic practice
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