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Building a marketing plan : a complete guide

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a complete guide
[NT 47261] Author:	WongHo Yin,
[NT 47353] Alternative Intellectual Responsibility:	RadelKylie,
[NT 47353] Alternative Intellectual Responsibility:	Ramsaran-FowdarRoshnee,
[NT 47351] Place of Publication:	New York, N. Y.
[NT 47263] Published:	Business Expert Press;
[NT 47352] Year of Publication:	2011
[NT 47264] Description:	xiv, 221 p.ill. : 23 cm.;
[NT 47298] Series:	Marketing strategy collection
[NT 47266] Subject:	Marketing - Management -
[NT 47266] Subject:	Marketing - Planning -
[NT 50961] ISBN:	978-1-60649-159-1pbk.
[NT 50961] ISBN:	1-60649-159-8pbk.

Building a marketing plan : a complete guide
Wong, Ho Yin

Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar - New York, N. Y. : Business Expert Press, 2011. - xiv, 221 p. ; ill. ; 23 cm.. - (Marketing strategy collection).
Includes bibliographical references (p. [207]-212) and index..
ISBN 978-1-60649-159-1ISBN 1-60649-159-8
MarketingMarketing -- Management -- Planning

Radel, Kylie

Building a marketing plan : a complete guide
LDR:00648nam0 2200193 450 001 273590
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010 1 $a 978-1-60649-159-1 $b pbk.
010 1 $a 1-60649-159-8 $b pbk.
100 $a 20130523d2011 m y0engy01 b
101 0 $a eng
102 $a us
105 $a a a 001zy
200 1 $a Building a marketing plan $e a complete guide $f Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar
210 $a New York, N. Y. $d 2011 $c Business Expert Press
215 1 $a xiv, 221 p. $c ill. $d 23 cm.
225 1 # $a Marketing strategy collection $x 2150-9654
320 $a Includes bibliographical references (p. [207]-212) and index.
606 # $a Marketing $x Management $2 lc $3 283306
606 # $a Marketing $x Planning $2 lc $3 288010
676 $a 658.8
700 1 $a Wong $b Ho Yin $3 288007
701 0 $a Radel $b Kylie $3 288008
701 0 $a Ramsaran-Fowdar $b Roshnee $3 290108
801 0 $a tw $b 嶺東科技大學圖書館

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