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Strategic marketing decision-making in Japanese and South Korean companies

Record Type:	Electronic resources : monographic
Author:	LeeYang-Im.,
Secondary Intellectual Responsibility:	TrimPeter R. J.,
Place of Publication:	Oxford
Published:	Chandos;
Year of Publication:	2008.
Description:	xvi, 348 p.ill. : 25 cm.;
Series:	Chandos Asian studies series
Subject:	Strategic planning - Japan. -
Subject:	Strategic planning - Korea (South) -
Subject:	Marketing - Japan. -
Subject:	Marketing - Korea (South) -
Subject:	Decision making - Japan. -
Subject:	Decision making - Korea (South) -
Subject:	Corporate culture - Japan. -
Subject:	Corporate culture - Korea (South) -
Online resource:	http://www.chandospublishingonline.com/openurl.asp?genre=book&isbn=978-1-84334-363-9
ISBN:	9781780632506(electronic bk.)
ISBN:	9781843343639(hbk.)
ISBN:	9781843344698(pbk.)

Strategic marketing decision-making in Japanese and South Korean companies
Lee, Yang-Im.

Strategic marketing decision-making in Japanese and South Korean companies / Yang-Im Lee and Peter R.J. Trim. - Oxford : Chandos, 2008.. - xvi, 348 p. ; ill. ; 25 cm.. - (Chandos Asian studies series).
Includes bibliographical references (p. 309-338) and index..
ISBN 9781780632506ISBN 9781843343639ISBN 9781843344698
Strategic planningStrategic planningMarketingMarketingDecision makingDecision makingCorporate cultureCorporate culture -- Japan. -- Korea (South) -- Japan. -- Korea (South) -- Japan. -- Korea (South) -- Japan. -- Korea (South)

Trim, Peter R. J.

Strategic marketing decision-making in Japanese and South Korean companies
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