| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
globalizing locally responsive and internationally connected business disciplines |
| 合作者: |
AroraAnshu., |
| 出版地: |
New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2013 |
| 面頁冊數: |
1 online resource (127 p.) |
| 集叢名: |
International Marketing and Management Review |
| 標題: |
International business enterprises. - |
| 標題: |
Business 2.0. - |
| 標題: |
Business. - |
| 標題: |
International business. - |
| 標題: |
BUSINESS & ECONOMICS / Industrial Management - |
| 標題: |
BUSINESS & ECONOMICS / Management - |
| 標題: |
BUSINESS & ECONOMICS / Management Science - |
| 標題: |
BUSINESS & ECONOMICS / Organizational Behavior - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137376466 |
| 附註: |
Includes index |
| 摘要註: |
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze insta. |
| ISBN: |
9781137376466electronic bk. |
| ISBN: |
1137376465electronic bk. |
| 內容註: |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; List of Contributors; Editorial page; 1 The "Global Logistics and International Business 2.0" Curriculum Internationalization Experience; 2 Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill; 3 The SHARP Conceptual Framework for Young African-American Adults . . . What Is Cool?; 4 Exotic, Erogenous, Erotica: Veiled Signs of "Advertising Erotica" for Luxury Brands; 5 How "American" Are "All-American" Brands? A Case of Gap, Inc. as "Made in America" Brand |
| 內容註: |
6 US Securities and Exchange Commission Charges Thornburg Mortgage, Inc. for Fraudulent Accounting7 Drops in the Glass: The Influence of Alcohol Advertising on Young Adults; Index |