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Service is front stage : positioning services for value advantage
紀錄類型:
書目-電子資源 : 單行本
副題名:
positioning services for value advantage
作者:
TeboulJames, 1940-
其他團體作者:
Palgrave Connect (Online service)
出版地:
Houndmills [England] ; New York
出版者:
Palgrave Macmillan;
出版年:
2006
面頁冊數:
1 online resource (xi, 161 p.)ill. :
集叢名:
INSEAD business press
標題:
Customer services - Management. -
標題:
Service industries - Management. -
標題:
Total quality management. -
標題:
Commerci{EFBFBD}ele dienstverlening. -
標題:
Organisatieontwikkeling. -
電子資源:
http://www.palgraveconnect.com/doifinder/10.1057/9780230579477An electronic book accessible through the World Wide Web; click for information
附註:
Description based on print version record
ISBN:
9780230579477
ISBN:
0230579477
內容註:
Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process.
Service is front stage : positioning services for value advantage
Teboul, James
Service is front stage
: positioning services for value advantage / James Teboul. - Houndmills [England] ; New York : Palgrave Macmillan, 2006. - 1 online resource (xi, 161 p.) ; ill.. - (INSEAD business press).
Toward a New Definition of Services.
Description based on print version record.
Includes bibliographical references (p. 146-149) and index.
ISBN 9780230579477ISBN 0230579477
Customer servicesService industriesTotal quality management.Commerci{EFBFBD}ele dienstverlening.Organisatieontwikkeling. -- Management. -- Management.
Service is front stage : positioning services for value advantage
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Finding and Keeping the Fit
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Managing the Change Process.
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.
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An electronic book accessible through the World Wide Web; click for information
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