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Corporate communication : tactical guidelines for strategic practice

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	tactical guidelines for strategic practice
[NT 47261] Author:	GoodmanMichael B., 1949-
[NT 47354] Secondary Intellectual Responsibility:	HirschPeter B,
[NT 47351] Place of Publication:	New York, N.Y.
[NT 47263] Published:	Business Expert Press;
[NT 47352] Year of Publication:	2012
[NT 47264] Description:	1 online resource (x, 145 p.)
[NT 47298] Series:	Corporate communication collection
[NT 47266] Subject:	Business communication -
[NT 47266] Subject:	Communication in management -
[NT 47266] Subject:	Communication in organizations -
[NT 47266] Subject:	Corporations - Public relations -
[NT 47266] Subject:	International cooperation -
[NT 51458] Online resource:	http://portal.igpublish.com/iglibrary/search/BEPB0000097.htmlBusiness Expert Press electronic resource
[NT 50961] ISBN:	9781606493090ebook
[NT 50961] ISBN:	9781606493083pbk.
[NT 50961] ISBN:	1606493094ebook
[NT 50961] ISBN:	1606493086pbk.
[NT 60779] Content Note:	Corporate communication : adapting to change Corporate communication and contemporary business challenges Understanding the business environment, linking with its history Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance Tools and techniques for internal corporate communication Tools and techniques for external corporate communication Metrics : measures that determine the success of communication Research and resources

Corporate communication : tactical guidelines for strategic practice
Goodman, Michael B.

Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch - New York, N.Y. : Business Expert Press, 2012. - 1 online resource (x, 145 p.). - (Corporate communication collection).
Corporate communication : adapting to change.
Includes bibliographical references (p. [141]-142) and index.
ISBN 9781606493090ISBN 9781606493083ISBN 1606493094ISBN 1606493086
Business communicationCommunication in managementCommunication in organizationsCorporationsInternational cooperation -- Public relations

Hirsch, Peter B

Corporate communication : tactical guidelines for strategic practice
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