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Decision equity : the ultimate metric to connect marketing actions to profits
紀錄類型:
書目-電子資源 : 單行本
副題名:
the ultimate metric to connect marketing actions to profits
作者:
KumarPiyush,
其他作者:
GuptaKunal,
出版地:
New York, N.Y.
出版者:
Business Expert Press;
出版年:
2011
版本:
1st ed.
面頁冊數:
1 online resource (xiii, 181 p.)
集叢名:
Marketing strategy collection
標題:
Marketing - Decision making -
電子資源:
http://portal.igpublish.com/iglibrary/search/BEPB0000057.htmlBusiness Expert Press electronic resource
摘要註:
More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound marketing decisions
ISBN:
9781606491942ebook
ISBN:
9781606491935pbk.
ISBN:
1606491946ebook
ISBN:
1606491938pbk.
Decision equity : the ultimate metric to connect marketing actions to profits
Kumar, Piyush
Decision equity
: the ultimate metric to connect marketing actions to profits / Piyush Kumar, Kunal Gupta - 1st ed.. - New York, N.Y. : Business Expert Press, 2011. - 1 online resource (xiii, 181 p.). - (Marketing strategy collection).
Includes bibliographical references (p. [171]) and index.
ISBN 9781606491942ISBN 9781606491935ISBN 1606491946ISBN 1606491938
Marketing -- Decision making
Gupta, Kunal
Decision equity : the ultimate metric to connect marketing actions to profits
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http://portal.igpublish.com/iglibrary/search/BEPB0000057.html
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