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The cultural side of innovation : adding values
Record Type:
Language materials, printed : monographic
Title Information:
adding values
Author:
JacobsD.,
Place of Publication:
New York
Published:
Routledge;
Year of Publication:
2013
Description:
xviii, 214 p.ill. : 24 cm.;
Series:
Routledge studies in innovation
Subject:
Consumer behavior. -
Subject:
Diffusion of innovations. -
Subject:
New products. -
ISBN:
978-0-415-71619-2bound
The cultural side of innovation : adding values
Jacobs, D.
The cultural side of innovation
: adding values / by Dany Jacobs - New York : Routledge, 2013. - xviii, 214 p. ; ill. ; 24 cm.. - (Routledge studies in innovation ; 33).
Includes bibliographical references and index..
ISBN 978-0-415-71619-2
Consumer behavior.Diffusion of innovations.New products.
The cultural side of innovation : adding values
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