| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
a consumer experience approach |
| 作者: |
BaronSteve, |
| 合作者: |
WarnabyGary, |
| 合作者: |
ConwayTony, |
| 出版地: |
Los Angeles |
| 出版者: |
Sage; |
| 出版年: |
2010 |
| 面頁冊數: |
1 online resource (viii, 202 p.)ill. : |
| 集叢名: |
Advanced marketing series |
| 標題: |
Customer relations - |
| 標題: |
Relationship marketing - |
| 電子資源: |
http://www.sageereference.com/view/relationship-marketing/SAGE.xml |
| 附註: |
Description based on print version record |
| 摘要註: |
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context |
| ISBN: |
9781446200315electronic bk. |
| ISBN: |
1446200310electronic bk. |
| ISBN: |
9781446251096electronic bk. |
| ISBN: |
1446251098electronic bk. |
| 內容註: |
Origins and history of relationship marketing -- Relationship marketing themes -- Customer retention and loyalty -- Relationship marketing: a change in perspective? -- Frameworks for analysing the consumer experience -- Consumer resources: use and integration -- Introducing consumer experience modelling -- Consumer experience modelling: value enhancers and inhibitors -- Communities within 'experiential networks' -- Social networks: C2C exchanges and relationships -- Issues for the future |