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Classical rhetoric and modern public relations : an Isocratean model

Record Type:	Language materials, printed : monographic
Title Information:	an Isocratean model
Author:	MarshCharles, 1955-
Place of Publication:	New York
Published:	Routledge;
Year of Publication:	2013.
Description:	xii, 196 p.
Series:	Routledge research in public relations
Subject:	Rhetoric - Political aspects. -
Subject:	Rhetoric, Ancient. -
Subject:	Education, Greek - Philosophy. -
Subject:	Electronic books. -
Personal Subject:	Isocrates - Criticism and interpretation. -
Online resource:	http://www.tandfebooks.com/isbn/9780203102985
ISBN:	9780203102985e-book : PDF
Content Note:	1. Isocrates and modern public relations : an overview 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics 3. Peitho : an Isocratean model of persuasion 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm 6. Logos and Dunamis : Isocrates and postmodern public relate 7. Syggrammata : Isocratean planning and new media 8. Paideia : Isocrates' rhetorical education 9. Antilogia : speaking against Isocrates 10. Mimesis : rediscovering Isocrates.

Classical rhetoric and modern public relations : an Isocratean model
Marsh, Charles

Classical rhetoric and modern public relations : an Isocratean model / Charles Marsh. - New York : Routledge, 2013.. - xii, 196 p.. - (Routledge research in public relations ; 1).
1. Isocrates and modern public relations : an overview.
Includes bibliographical references (p. [175]-187) and index..
ISBN 9780203102985
RhetoricRhetoric, Ancient.Education, GreekElectronic books. -- Political aspects. -- Philosophy.

Classical rhetoric and modern public relations : an Isocratean model
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320 $a Includes bibliographical references (p. [175]-187) and index.
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