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Multimodality in practice : investigating theory-in-practice-through-methodology

Record Type:	Electronic resources : monographic
Title Information:	investigating theory-in-practice-through-methodology
Secondary Intellectual Responsibility:	NorrisSigrid, 1961-
Place of Publication:	New York
Published:	Routledge;
Year of Publication:	2012.
Description:	xiv, 238 p., [4] p. of platesill. :
Series:	Routledge studies in multimodality
Subject:	Modality (Linguistics) -
Subject:	Communication - Methodology. -
Subject:	Social interaction. -
Subject:	Oral communication. -
Subject:	Electronic books. -
Online resource:	http://www.tandfebooks.com/isbn/9780203801246
ISBN:	9780203801246e-book : PDF
Content Note:	1. Introduction to Part I : primary focus social actors and their actions / Sigrid Norris 2. Teaching touch/response-feel : a first step to an analysis of touch from an (inter)active perspective / Sigrid Norris 3. Interactive technologies and the function of the senses / Jens Loenhoff 4. Multimodal exchanges and power relations in a public relations department / Helen Sissons 5. Scientific visualizations as discourse nexus : transmission of content or context for making meaning? / Shawn M. Rowe 6. Sacred time : temporal rhythms in Aipan practice / Gudrun Frommherz 7. Constructing and consuming "displays" in online environments / Rodney H. Jones 8. Technology and reception as multimodal remaking / Carey Jewitt 9. Introduction to Part II : primary focus cultural tools / Sigrid Norris 10. Normativity and software : a multimodal social semiotic approach / Emilia Djonov and Theo Van Leeuwen 11. Reception as social action : the case of marketing / Paul White 12. Combining computational tools with systemic functional theory for discourse analysis / Marissa K.L.E., Kay O'Halloran and Kevin Judd 13. Storm over the starship : a geosemiotic analysis of brand co-ownership / Denise M. Conroy and Richard W. Brookes 14. Multimodal texts as mediated actions : voice, synchronization and layered simultaneity in images of disability / Najma Al Zidjaly 15. Mediating multimodal environmental knowledge across animation techniques / Carmen Daniela Maier 16. Multimodality in practice : investigating theory-in-practice-through-methodology / Sigrid Norris.

Multimodality in practice : investigating theory-in-practice-through-methodology
Multimodality in practice : investigating theory-in-practice-through-methodology / edited by Sigrid Norris. - New York : Routledge, 2012.. - xiv, 238 p., [4] p. of plates ; ill.. - (Routledge studies in multimodality ; 4).
1. Introduction to Part I : primary focus.
Includes bibliographical references and index..
ISBN 9780203801246
Modality (Linguistics)CommunicationSocial interaction.Oral communication.Electronic books. -- Methodology.

Norris, Sigrid

Multimodality in practice : investigating theory-in-practice-through-methodology
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