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Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil

Record Type:	Language materials, printed : monographic
Title Information:	a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Author:	SchaffmeisterNiklas,
Place of Publication:	Cham [Switzerland]
Published:	Springer;
Year of Publication:	c2015
Description:	xx, 405 p.ill., ports. : 25 cm.;
Series:	Management for professionals
Subject:	Marketing - Management. - BRIC countries -
Subject:	Product management - BRIC countries. -
ISBN:	3-319-19481-Xbound
ISBN:	978-3-319-19481-3bound

Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Schaffmeister, Niklas

Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil / Niklas Schaffmeister - Cham [Switzerland] : Springer, c2015. - xx, 405 p. ; ill., ports. ; 25 cm.. - (Management for professionals).
Includes bibliographical references..
ISBN 3-319-19481-XISBN 978-3-319-19481-3
MarketingProduct management -- Management. -- BRIC countries -- BRIC countries.

Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil
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