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Branding and labeling in the digital and artificial intelligence era

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	KaswengiJoseph,
Place of Publication:	New York
Published:	Nova Science Publishers;
Year of Publication:	c2020
Description:	x, 187 p.ill. : 23 cm.;
Series:	Management science - theory and applications
Subject:	Branding (Marketing) -
Subject:	Consumer satisfaction - Research. -
Subject:	Qualitative research. -
Subject:	Quantitative research. -
ISBN:	1-53617-499-8pbk.
ISBN:	978-1-53617-499-1pbk.

Branding and labeling in the digital and artificial intelligence era
Branding and labeling in the digital and artificial intelligence era / Joseph Kaswengi, editor - New York : Nova Science Publishers, c2020. - x, 187 p. ; ill. ; 23 cm.. - (Management science - theory and applications).
Includes bibliographical references and index..
ISBN 1-53617-499-8ISBN 978-1-53617-499-1
Branding (Marketing)Consumer satisfactionQualitative research.Quantitative research. -- Research.

Kaswengi, Joseph

Branding and labeling in the digital and artificial intelligence era
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200 1 $a Branding and labeling in the digital and artificial intelligence era $f Joseph Kaswengi, editor
210 $a New York $d c2020 $c Nova Science Publishers
215 1 $a x, 187 p. $d 23 cm. $c ill.
225 1 # $a Management science - theory and applications
320 $a Includes bibliographical references and index.
606 # $a Branding (Marketing) $3 197483
606 # $a Consumer satisfaction $x Research. $2 lc $3 408764
606 # $a Qualitative research. $3 94527
606 # $a Quantitative research. $3 203206
676 $a 658.827
702 1 $a Kaswengi $b Joseph $4 edited $3 409559
801 0 $a tw $b 嶺東科技大學圖書館

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