| 摘要註: |
"A practical and beautifully illustrated introduction to how fashionbrands are established and how they stay visible in a shifting consumerlandscape. Fashion Promotion is an inspiring and practical guide topromoting a brand. It addresses the new ways in which brands engage withcustomers, through the latest digital channels as well as traditionalmethods. Topics covered include developing a brand from an original idea,the impact of blogging and street style sites, digital fashion, online andoffline marketing techniques, creating the vision behind a brand, and publicrelations. From marketing, PR and collaboration to creating brand visuals,Fashion Promotion guides readers through the ways in which any brand - largeor small - can embrace the opportunities brought about by developments indigital communication, in order to engage with consumers in new and excitingways"-- |