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Consumer behavior : building marketing strategy

Record Type:	Language materials, printed : monographic
Title Information:	building marketing strategy
Author:	HawkinsDel I.,
Alternative Intellectual Responsibility:	MothersbaughDavid L.,
Place of Publication:	Boston
Published:	Irwin/MaGraw-Hill;
Year of Publication:	c2010
Edition:	11th ed.
Description:	xxii, 778 p.col. ill. : 26 cm.; 1 CD-ROM+
Series:	The Irwin/McGraw-Hill series in marketing
Subject:	Consumer behavior - United States - Case studies. -
Subject:	Market surveys - United States. -
Subject:	Consumer behavior - United States. -
ISBN:	978-0-07-017100-8pbk.
ISBN:	0-07-017100-9pbk.

Consumer behavior : building marketing strategy
Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh - 11th ed.. - Boston : Irwin/MaGraw-Hill, c2010. - xxii, 778 p. ; col. ill. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing).
Includes bibliographical references and indexes..
ISBN 978-0-07-017100-8ISBN 0-07-017100-9
Consumer behavior - United States - Case studies.Market surveys - United States.Consumer behavior - United States.

Mothersbaugh, David L.

Consumer behavior : building marketing strategy
LDR:00589nam 2200169 450 001 350527
010 1 $a 978-0-07-017100-8 $b pbk.
010 1 $a 0-07-017100-9 $b pbk.
100 $a 20230825 2010 0chiy09 e
101 0 $a eng
200 0 $a Consumer behavior $e building marketing strategy $f Del I. Hawkins, David L. Mothersbaugh
205 $a 11th ed.
210 $a Boston $d c2010 $c Irwin/MaGraw-Hill
215 1 $a xxii, 778 p. $c col. ill. $d 26 cm. $e 1 CD-ROM
225 0 # $a The Irwin/McGraw-Hill series in marketing
320 $a Includes bibliographical references and indexes.
606 # 1 $a Consumer behavior - United States - Case studies. $3 109179
606 # 1 $a Market surveys - United States. $3 109178
606 # 1 $a Consumer behavior - United States. $3 109176
676 $a 658.83420973
700 1 $a Hawkins $b Del I. $3 33402
701 1 $a Mothersbaugh $b David L. $3 425433
801 0 $b 嶺東科技大學圖書館 $a tw

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658.83420973 H393 E11

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