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Basic marketing : a global-managerial approach
Record Type:
Language materials, printed : monographic
Title Information:
a global-managerial approach
Author:
McCarthyE. Jerome,
Alternative Intellectual Responsibility:
PerreaultWilliam D.,
Place of Publication:
Burr Rideg, Ill.
Published:
Irwin;
Year of Publication:
c1993
Edition:
11th ed.
Description:
xxii, 763, [29] p.col. ill. : 26 cm.;
Series:
The Irwin series in marketing.
Subject:
Export marketing - management. -
Subject:
Marketing - United States - Management. -
Subject:
Marketing - Management. -
Notes:
International student edition.
ISBN:
0-256-12877-4pbk.
Basic marketing : a global-managerial approach
McCarthy, E. Jerome
Basic marketing
: a global-managerial approach / E. Jerome McCarthy, William D. Perreault - 11th ed.. - Burr Rideg, Ill. : Irwin, c1993. - xxii, 763, [29] p. ; col. ill. ; 26 cm.. - (The Irwin series in marketing.).
International student edition..
Includes bibliographical references and indexes..
ISBN 0-256-12877-4
Export marketing - management.Marketing - United States - Management.Marketing - Management.
Perreault, William D.
Basic marketing : a global-managerial approach
LDR
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Basic marketing
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a global-managerial approach
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11th ed.
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Burr Rideg, Ill.
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c1993
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xxii, 763, [29] p.
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col. ill.
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26 cm.
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International student edition.
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Marketing - United States - Management.
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嶺東科技大學圖書館
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tw
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3 records • Pages 1 •
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658.8 M123-2 E11
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658.8 M123-2 E11 c.1
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347317
總館A區6F
一般流通
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658.8 M123-2 E11 c.2
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3 records • Pages 1 •
1
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