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Marketing management : strategies and programs

Record Type:	Language materials, printed : monographic
Title Information:	strategies and programs
Author:	GuiltinanJoseph P.,
Alternative Intellectual Responsibility:	PaulGordon W.,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1991
Edition:	4th ed.
Description:	xvii, 449p.ill. : 24cm.;
Series:	McGraw-Hill series in marketing.
Subject:	Marketing - Management. -
Notes:	International edition.
ISBN:	0-07-048942-4pbk.
ISBN:	0-07-100831-4pbk.

Marketing management : strategies and programs
Guiltinan, Joseph P.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul - 4th ed.. - New York : McGraw-Hill, c1991. - xvii, 449p. ; ill. ; 24cm.. - (McGraw-Hill series in marketing.).
International edition.Includes bibliographical references and index..
ISBN 0-07-048942-4ISBN 0-07-100831-4
Marketing - Management.

Paul, Gordon W.

Marketing management : strategies and programs
LDR:00591nam 2200181 450 001 79023
010 1 $a 0-07-048942-4 $b pbk. $d NT$450
010 1 $a 0-07-100831-4 $b pbk.
100 $a 20100306 1991 0chiy09 e
101 0 $a eng
200 0 $a Marketing management $e strategies and programs $f Joseph P. Guiltinan, Gordon W. Paul
205 $a 4th ed.
210 $a New York $d c1991 $c McGraw-Hill
215 1 $a xvii, 449p. $c ill. $d 24cm.
225 0 # $a McGraw-Hill series in marketing.
300 $a International edition.
300 $a Includes bibliographical references and index.
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Guiltinan $b Joseph P. $3 52808
701 1 $a Paul $b Gordon W. $3 52809
801 0 $b 嶺東科技大學圖書館

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