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Readings and cases in marketing management

Record Type:	Language materials, printed : monographic
Author:	BurnsAlvin C.,
Alternative Intellectual Responsibility:	CravensDavid W.,
Place of Publication:	Homewood, Ill.
Published:	Irwin;
Year of Publication:	1987
Description:	xv, 443p.ill. : 24cm.;
Series:	The Irwin series in marketing.
Subject:	Marketing - Management. -
Subject:	Marketing - Management - Case studies. -
Notes:	Includes bibliographies and indexes.
ISBN:	0-256-03161-4pbk.

Readings and cases in marketing management
Burns, Alvin C.

Readings and cases in marketing management / Alvin C. Burns, David W. Cravens - Homewood, Ill. : Irwin, 1987. - xv, 443p. ; ill. ; 24cm.. - (The Irwin series in marketing.).
Includes bibliographies and indexes..
ISBN 0-256-03161-4
Marketing - Management.Marketing - Management - Case studies.

Cravens, David W.

Readings and cases in marketing management
LDR:00469nam 2200145 450 001 89979
010 1 $a 0-256-03161-4 $b pbk.
100 $a 20100306 1987 0chiy09 e
101 0 $a eng
200 0 $a Readings and cases in marketing management $f Alvin C. Burns, David W. Cravens
210 $a Homewood, Ill. $d 1987 $c Irwin
215 1 $a xv, 443p. $c ill. $d 24cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes bibliographies and indexes.
606 # 1 $a Marketing - Management. $3 33381
606 # 1 $a Marketing - Management - Case studies. $3 77484
676 $a 658.8
700 1 $a Burns $b Alvin C. $3 82440
701 1 $a Cravens $b David W. $3 52812
801 0 $b 嶺東科技大學圖書館

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