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International marketing

Record Type:	Language materials, printed : monographic
Author:	CzinkotaMichael R.,
Alternative Intellectual Responsibility:	RonkainenIlkka A.,
Place of Publication:	Fort Worth Tex.
Published:	Dryden Press;
Year of Publication:	c1995
Edition:	4th ed.
Description:	xxix, 815p.ill.(some col.) : 26cm.;
Series:	Dryden Press series in marketing.
Subject:	Export marketing. -
Subject:	International business enterprises. -
Notes:	International edition.
ISBN:	0-03-015073-6pbk.

International marketing
Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 4th ed.. - Fort Worth Tex. : Dryden Press, c1995. - xxix, 815p. ; ill.(some col.) ; 26cm.. - (Dryden Press series in marketing.).
International edition.Includes indexes..
ISBN 0-03-015073-6
Export marketing.International business enterprises.

Ronkainen, Ilkka A.

International marketing
LDR:00529nam 2200169 450 001 90049
010 1 $a 0-03-015073-6 $b pbk. $d NT$720
100 $a 20100306 1995 0chiy09 e
101 0 $a eng
200 0 $a International marketing $f Michael R. Czinkota, Ilkka A. Ronkainen
205 $a 4th ed.
210 $a Fort Worth Tex. $d c1995 $c Dryden Press
215 1 $a xxix, 815p. $c ill.(some col.) $d 26cm.
225 0 # $a Dryden Press series in marketing.
300 $a International edition.
300 $a Includes indexes.
606 # 1 $a Export marketing. $3 21221
606 # 1 $a International business enterprises. $3 21222
676 $a 658.848
700 1 $a Czinkota $b Michael R. $3 52573
701 1 $a Ronkainen $b Ilkka A. $3 52574
801 0 $b 嶺東科技大學圖書館

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658.848 C998 E4

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209138

總館A區6F

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658.848 C998 E4 c.1

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2 records • Pages 1 •
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