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Electronic marketing : integrating electronic resources into the marketing process

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	integrating electronic resources into the marketing process
[NT 47261] Author:	ReedyJoel,
[NT 47353] Alternative Intellectual Responsibility:	SchulloShauna,
[NT 47353] Alternative Intellectual Responsibility:	ZimmermanKenneth,
[NT 47351] Place of Publication:	Fort Worth
[NT 47263] Published:	Dryden Press;
[NT 47352] Year of Publication:	c2000
[NT 47264] Description:	xxiv, 466p.ill. : 28cm.;
[NT 47298] Series:	The Dryden Press series in marketing
[NT 47266] Subject:	Telemarketing. -
[NT 47266] Subject:	Internet marketing. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-03-021107-7pbk.

Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman - Fort Worth : Dryden Press, c2000. - xxiv, 466p. ; ill. ; 28cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and index..
ISBN 0-03-021107-7
Telemarketing.Internet marketing.

Schullo, Shauna

Electronic marketing : integrating electronic resources into the marketing process
LDR:00545nam2 2200145 450 001 104393
010 1 $a 0-03-021107-7 $b pbk. $d NT$770
100 $a 20100306d1911 m y0engy01 b
101 0 $a eng
200 0 $a Electronic marketing $e integrating electronic resources into the marketing process $f Joel Reedy, Shauna Schullo, Kenneth Zimmerman
210 $a Fort Worth $d c2000 $c Dryden Press
215 1 $a xxiv, 466p. $c ill. $d 28cm.
225 0 # $a The Dryden Press series in marketing
300 $a Includes bibliographical references and index.
606 # 1 $a Telemarketing. $3 99021
606 # 1 $a Internet marketing. $3 61387
676 $a 658.8
700 1 $a Reedy $b Joel $3 99018
701 1 $a Schullo $b Shauna $3 99019
701 1 $a Zimmerman $b Kenneth $3 99020
801 0 $b 嶺東科技大學圖書館