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Marketing research : an applied approach

Record Type:	Language materials, printed : monographic
Title Information:	an applied approach
Author:	KinnearThomas C.,
Alternative Intellectual Responsibility:	TaylorJames R.,
Place of Publication:	New York
Published:	McGraw-Hill Inc.;
Year of Publication:	c1996
Edition:	5th ed.
Description:	xxii, 888p.ill.(some col.) : 24cm.; 1 computer disk+
Series:	McGraw-Hill series in marketing
Subject:	Marketing research. -
Subject:	Marketing - Management. -
Notes:	Includes bibliographical references and indexes.
ISBN:	0-07-912252-3pbk.

Marketing research : an applied approach
Kinnear, Thomas C.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor - 5th ed.. - New York : McGraw-Hill Inc., c1996. - xxii, 888p. ; ill.(some col.) ; 24cm.. - (McGraw-Hill series in marketing).
Includes bibliographical references and indexes..
ISBN 0-07-912252-3
Marketing research.Marketing - Management.

Taylor, James R.

Marketing research : an applied approach
LDR:00540nam2 2200157 450 001 104433
010 1 $a 0-07-912252-3 $b pbk. $d NT$2613
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101 0 $a eng
200 0 $a Marketing research $e an applied approach $f Thomas C. Kinnear, James R. Taylor
205 $a 5th ed.
210 $a New York $d c1996 $c McGraw-Hill Inc.
215 1 $a xxii, 888p. $c ill.(some col.) $d 24cm. $e 1 computer disk
225 0 # $a McGraw-Hill series in marketing
300 $a Includes bibliographical references and indexes.
606 # 1 $a Marketing research. $3 52819
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.83
700 1 $a Kinnear $b Thomas C. $3 33355
701 1 $a Taylor $b James R. $3 70839
801 0 $b 嶺東科技大學圖書館

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