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Advertising excellence

Record Type:	Language materials, printed : monographic
Author:	BoveeCourtland L. ... [et al.],
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1995
Description:	1v.(various pagings)ill.(some col.) : 29cm.;
Series:	McGraw-Hill series in marketing
Subject:	Advertising. -
Notes:	Includes bibliographical references and indexes.
ISBN:	0-07-006847-Xpbk.

Advertising excellence
Bovee, Courtland L. ... [et al.]

Advertising excellence / Courtland L. Bovee ... [et al.] - New York : McGraw-Hill, c1995. - 1v.(various pagings) ; ill.(some col.) ; 29cm.. - (McGraw-Hill series in marketing).
Includes bibliographical references and indexes..
ISBN 0-07-006847-X
Advertising.

Advertising excellence
LDR:00486nam2 2200145 450 001 104466
010 1 $a 0-07-006847-X $b pbk. $d NT$913
100 $a 20100306d2010 m y0engy01 b
101 0 $a eng
200 0 $a Advertising excellence $f Courtland L. Bovee ... [et al.]
210 $a New York $d c1995 $c McGraw-Hill
215 1 $a 1v.(various pagings) $c ill.(some col.) $d 29cm.
225 0 # $a McGraw-Hill series in marketing
300 $a Includes bibliographical references and indexes.
606 # 1 $a Advertising. $3 33380
676 $a 659.1
700 1 $a Bovee $b Courtland L. ... [et al.] $3 401705
801 0 $b 嶺東科技大學圖書館

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659.1 A244:2

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