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Consumer behavior and marketing strategy

Record Type:	Language materials, printed : monographic
Author:	PeterJ. Paul,
Alternative Intellectual Responsibility:	OlsonJerry C.,
Place of Publication:	Boston
Published:	Irwin / McGraw-Hill;
Year of Publication:	c2002
Edition:	6th ed.
Description:	xxvi, 582 p.col. ill. : 26 cm.;
Series:	McGraw-Hill / Irwin series in marketing
Subject:	Consumer behavior. -
Subject:	Marketing. -
ISBN:	0-07-241064-7bound
ISBN:	0-07-112111-0pbk.

Consumer behavior and marketing strategy
Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 6th ed.. - Boston : Irwin / McGraw-Hill, c2002. - xxvi, 582 p. ; col. ill. ; 26 cm.. - (McGraw-Hill / Irwin series in marketing).
Includes bibliographical referencesand and index..
ISBN 0-07-241064-7ISBN 0-07-112111-0
Consumer behavior.Marketing.

Olson, Jerry C.

Consumer behavior and marketing strategy
LDR:00561nam 2200169 450 001 113205
010 1 $a 0-07-241064-7 $b bound $d NT$3935
010 1 $a 0-07-112111-0 $b pbk.
100 $a 20100306 2002 0chiy09 e
101 0 $a eng
200 0 $a Consumer behavior and marketing strategy $f J. Paul Peter, Jerry C. Olson
205 $a 6th ed.
210 $a Boston $d c2002 $c Irwin / McGraw-Hill
215 1 $a xxvi, 582 p. $c col. ill. $d 26 cm.
225 0 # $a McGraw-Hill / Irwin series in marketing
320 $a Includes bibliographical referencesand and index.
606 # 1 $a Consumer behavior. $3 33388
606 # 1 $a Marketing. $3 21195
676 $a 658.8342
700 1 $a Peter $b J. Paul $3 52860
701 1 $a Olson $b Jerry C. $3 52881
801 0 $b 嶺東科技大學圖書館

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