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Marketing

Record Type:	Language materials, printed : monographic
Author:	EtzelMichael J.,
Alternative Intellectual Responsibility:	WalkerBruce J.,
Alternative Intellectual Responsibility:	StantonWilliam J.,
Place of Publication:	Boston
Published:	McGraw-Hill/Irwin;
Year of Publication:	c2001
Edition:	12th ed.
Description:	xxii, 674, [65]p.col. ill. : 28cm.;
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Marketing. -
Notes:	Includes bibliographical refereneces and indexes.
ISBN:	0-07-366031-0pbk.

Marketing
Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 12th ed.. - Boston : McGraw-Hill/Irwin, c2001. - xxii, 674, [65]p. ; col. ill. ; 28cm.. - (McGraw-Hill/Irwin series in marketing).
Includes bibliographical refereneces and indexes..
ISBN 0-07-366031-0
Marketing.

Walker, Bruce J.

Marketing
LDR:00516nam 2200157 450 001 128302
010 1 $a 0-07-366031-0 $b pbk. $d NT$350
100 $a 20100306 2001 0chiy09 e
101 0 $a eng
200 0 $a Marketing $f Michael J. Etzel, Bruce J. Walker, William J. Stanton
205 $a 12th ed.
210 $a Boston $d c2001 $c McGraw-Hill/Irwin
215 1 $a xxii, 674, [65]p. $c col. ill. $d 28cm.
225 0 # $a McGraw-Hill/Irwin series in marketing
300 $a Includes bibliographical refereneces and indexes.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Etzel $b Michael J. $3 33421
701 1 $a Walker $b Bruce J. $3 52807
701 1 $a Stanton $b William J. $3 52806
801 0 $b 嶺東科技大學圖書館

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176472

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