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Marketing research that won't break the bank : a practical guide to getting the information you need

Record Type:	Language materials, printed : monographic
Title Information:	a practical guide to getting the information you need
Author:	AndreasenAlan R.,
Place of Publication:	San Francisco
Published:	Jossey-Bass;
Year of Publication:	c2002
Description:	xxv, 277p.24cm.;
Series:	The Jossey-Bass nonprofit and public management series
Subject:	Marketing research. -
Notes:	Includes index.
ISBN:	0-7879-6419-0bound

Marketing research that won't break the bank : a practical guide to getting the information you need
Andreasen, Alan R.

Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen - San Francisco : Jossey-Bass, c2002. - xxv, 277p. ; 24cm.. - (The Jossey-Bass nonprofit and public management series).
Includes index..
ISBN 0-7879-6419-0
Marketing research.

Marketing research that won't break the bank : a practical guide to getting the information you need
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210 $a San Francisco $d c2002 $c Jossey-Bass
215 1 $a xxv, 277p. $d 24cm.
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700 1 $a Andreasen $b Alan R. $3 127440
801 0 $b 嶺東科技大學圖書館