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Marketing

Record Type:	Language materials, printed : monographic
Author:	EtzelMichael J.,
Alternative Intellectual Responsibility:	StantonWilliam J.,
Alternative Intellectual Responsibility:	WalkerBruce J.,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c1997
Edition:	11th ed.
Description:	xxi, 624, [82]p.col. ill., col. port : 26cm.;
Series:	McGraw-Hill series in marketing
Subject:	Marketing. -
Notes:	Includes bibliographical refereneces and indexes.
ISBN:	0-07-114735-7pbk.

Marketing
Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 11th ed.. - New York : McGraw-Hill, c1997. - xxi, 624, [82]p. ; col. ill., col. port ; 26cm.. - (McGraw-Hill series in marketing).
Includes bibliographical refereneces and indexes..
ISBN 0-07-114735-7
Marketing.

Stanton, William J.

Marketing
LDR:00514nam 2200157 450 001 141560
010 1 $a 0-07-114735-7 $b pbk.
100 $a 20100306 1997 0chiy09 e
101 0 $a eng
200 0 $a Marketing $f Michael J. Etzel, Bruce J. Walker, William J. Stanton
205 $a 11th ed.
210 $a New York $d c1997 $c McGraw-Hill
215 1 $a xxi, 624, [82]p. $c col. ill., col. port $d 26cm.
225 0 # $a McGraw-Hill series in marketing
300 $a Includes bibliographical refereneces and indexes.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Etzel $b Michael J. $3 33421
701 1 $a Stanton $b William J. $3 52806
701 1 $a Walker $b Bruce J. $3 52807
801 0 $b 嶺東科技大學圖書館

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196725

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658.8 E85 E11

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197286

總館A區6F

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658.8 E85 E11 c.1

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2 records • Pages 1 •
1

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