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Basic marketing : a global-managerial approach

Record Type:	Language materials, printed : monographic
Title Information:	a global-managerial approach
Author:	PerreaultWilliam D.,
Alternative Intellectual Responsibility:	McCarthyE. Jerome,
Place of Publication:	Boston
Published:	Irwin/McGraw-Hill;
Year of Publication:	c2002
Edition:	14th ed.
Description:	xxxii, 815,[28]p.col. ill.,col. ports : 28cm.;
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Export marketing - management. -
Subject:	Marketing - Management - United States. -
Subject:	Marketing - Management. -
Notes:	International edition.
ISBN:	0-07-112110-2pbk.

Basic marketing : a global-managerial approach
Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy - 14th ed.. - Boston : Irwin/McGraw-Hill, c2002. - xxxii, 815,[28]p. ; col. ill.,col. ports ; 28cm.. - (McGraw-Hill/Irwin series in marketing).
International edition.Includes indexes..
ISBN 0-07-112110-2
Export marketing - management.Marketing - Management - United States.Marketing - Management.

McCarthy, E. Jerome

Basic marketing : a global-managerial approach
LDR:00557nam 2200169 450 001 156427
010 1 $a 0-07-112110-2 $b pbk. $d NT$350
100 $a 20100306 2002 0chiy09 e
101 0 $a eng
200 0 $a Basic marketing $e a global-managerial approach $f William D. Perreault, E. Jerome McCarthy
205 $a 14th ed.
210 $a Boston $d c2002 $c Irwin/McGraw-Hill
215 1 $a xxxii, 815,[28]p. $c col. ill.,col. ports $d 28cm.
225 0 # $a McGraw-Hill/Irwin series in marketing
300 $a International edition.
300 $a Includes indexes.
606 # 1 $a Export marketing - management. $3 70832
606 # 1 $a Marketing - Management - United States. $3 142286
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Perreault $b William D. $3 33353
701 1 $a McCarthy $b E. Jerome $3 33352
801 0 $b 嶺東科技大學圖書館

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658.8 M123-2 E14

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247671

總館A區6F

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658.8 M123-2 E14 c.1

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2 records • Pages 1 •
1

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