嶺東科技大學 |

Language: English

Login

Create an account

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing : principles & perspectives

Record Type:	Language materials, printed : monographic
Title Information:	principles & perspectives
Author:	BeardenWilliam O,
Alternative Intellectual Responsibility:	LaForgeRaymond W.,
Alternative Intellectual Responsibility:	IngramThomas N.,
Place of Publication:	Boston
Published:	McGraw-Hill/Irwin;
Year of Publication:	c2004
Edition:	4th ed.
Description:	xl, 596p.col. ill. : 28cm.;
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Marketing - United states. -
Notes:	Includes index.
ISBN:	0-07-121430-5pbk.

Marketing : principles & perspectives
Bearden, William O

Marketing : principles & perspectives / William O Bearden, Thomas N. Ingram, Raymond W. LaForge - 4th ed.. - Boston : McGraw-Hill/Irwin, c2004. - xl, 596p. ; col. ill. ; 28cm.. - (McGraw-Hill/Irwin series in marketing).
Includes index..
ISBN 0-07-121430-5
Marketing - United states.

LaForge, Raymond W.

Marketing : principles & perspectives
LDR:00494nam 2200157 450 001 171905
010 1 $a 0-07-121430-5 $b pbk.
100 $a 20100306 2004 0chiy09 e
101 0 $a eng
200 0 $a Marketing $e principles & perspectives $f William O Bearden, Thomas N. Ingram, Raymond W. LaForge
205 $a 4th ed.
210 $a Boston $d c2004 $c McGraw-Hill/Irwin
215 1 $a xl, 596p. $c col. ill. $d 28cm.
225 0 # $a McGraw-Hill/Irwin series in marketing
300 $a Includes index.
606 # 1 $a Marketing - United states. $3 99032
676 $a 658.8
700 1 $a Bearden $b William O $3 99031
701 1 $a LaForge $b Raymond W. $3 21193
701 1 $a Ingram $b Thomas N. $3 21192
801 0 $b 嶺東科技大學圖書館

based on 0 review(s)

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

231134

總館A區6F

一般流通

一般圖書

658.8 B368 E4

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login