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Essentials of marketing : a global-managerial approach

Record Type:	Language materials, printed : monographic
Title Information:	a global-managerial approach
Author:	PerreaultWilliam D.,
Alternative Intellectual Responsibility:	McCarthyE. Jerome,
Place of Publication:	Boston
Published:	McGraw-Hill/Irwin;
Year of Publication:	c2006
Edition:	10th ed.
Description:	xl, 638 p.col. ill. : 28 cm.; 1 CD-ROM+
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Marketing. -
Notes:	Includes bibliographical references and indexes.
ISBN:	0-07-111633-8pbk.
ISBN:	978-0-07-111633-6pbk.

Essentials of marketing : a global-managerial approach
Perreault, William D.

Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy - 10th ed.. - Boston : McGraw-Hill/Irwin, c2006. - xl, 638 p. ; col. ill. ; 28 cm.. - (McGraw-Hill/Irwin series in marketing).
Includes bibliographical references and indexes..
ISBN 0-07-111633-8ISBN 978-0-07-111633-6
Marketing.

McCarthy, E. Jerome

Essentials of marketing : a global-managerial approach
LDR:00582nam 2200169 450 001 213156
010 1 $a 0-07-111633-8 $b pbk.
010 1 $a 978-0-07-111633-6 $b pbk.
100 $a 20100306 2006 0chiy09 e
101 0 $a eng
200 0 $a Essentials of marketing $e a global-managerial approach $f William D. Perreault, E. Jerome McCarthy
205 $a 10th ed.
210 $a Boston $d c2006 $c McGraw-Hill/Irwin
215 1 $a xl, 638 p. $c col. ill. $d 28 cm. $e 1 CD-ROM
225 0 # $a McGraw-Hill/Irwin series in marketing
300 $a Includes bibliographical references and indexes.
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Perreault $b William D. $3 33353
701 1 $a McCarthy $b E. Jerome $3 33352
801 0 $b 嶺東科技大學圖書館

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