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Consumer behaviour in sport and events : marketing action

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	marketing action
[NT 47261] Author:	FunkDaniel C.,
[NT 47351] Place of Publication:	Amsterdam
[NT 47263] Published:	Butterworth-Heinemann/Elsevier;
[NT 47352] Year of Publication:	c2008
[NT 47264] Description:	xvii, 247 p.ill. : 23 cm.;
[NT 47298] Series:	Sport marketing series
[NT 47266] Subject:	Sports - Marketing. -
[NT 47266] Subject:	Consumer behavior. -
[NT 47265] Notes:	Includes bibliographical references and index.
[NT 50961] ISBN:	0-7506-8666-9pbk.
[NT 50961] ISBN:	9780750686662pbk.

Consumer behaviour in sport and events : marketing action
Funk, Daniel C.

Consumer behaviour in sport and events : marketing action / Daniel C. Funk - Amsterdam : Butterworth-Heinemann/Elsevier, c2008. - xvii, 247 p. ; ill. ; 23 cm.. - (Sport marketing series).
Includes bibliographical references and index..
ISBN 0-7506-8666-9ISBN 9780750686662
Sports - Marketing.Consumer behavior.

Consumer behaviour in sport and events : marketing action
LDR:00546nam 2200169 n 450 001 213483
009 00195799
010 1 $a 0-7506-8666-9 $b pbk. $d NT＄1550
010 1 $a 9780750686662 $b pbk. $d NT $1 550
100 $a 20100306d2008 u y0engy08 b
101 0 $a eng
200 0 $a Consumer behaviour in sport and events $e marketing action $f Daniel C. Funk
210 $a Amsterdam $d c2008 $c Butterworth-Heinemann/Elsevier
215 1 $a xvii, 247 p. $c ill. $d 23 cm.
225 $a Sport marketing series
300 $a Includes bibliographical references and index.
606 1 $a Sports - Marketing. $3 132966
606 1 $a Consumer behavior. $3 33388
676 $a 796.0698
700 1 $a Funk $b Daniel C. $3 215552
801 0 $b 嶺東科技大學圖書館

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