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Inside-out marketing = how to create an internal marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Inside-out marketing/ Michael Dunmore.
Reminder of title:	how to create an internal marketing strategy /
Author:	Dunmore, Michael.
Published:	London, England :Kogan Page, : 2002.,
Series:	Gale virtual reference library
Subject:	Marketing - Management. -
Online resource:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
ISBN:	9780749447137 (electronic book)

Inside-out marketing = how to create an internal marketing strategy /
Dunmore, Michael.

Inside-out marketinghow to create an internal marketing strategy /[electronic resource] :Michael Dunmore. - London, England :Kogan Page,2002. - Gale virtual reference library.

Includes bibliographical references and index.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

viii, 264 p. ; 24 cm.

Mode of access: Internet.

ISBN: 9780749447137 (electronic book)Subjects--Topical Terms:

225362
Marketing
--Management.

Inside-out marketing = how to create an internal marketing strategy /
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100 1 $a Dunmore, Michael. $3 225361
245 1 0 $a Inside-out marketing $h [electronic resource] : $b how to create an internal marketing strategy / $c Michael Dunmore.
260 $a London, England : $c 2002. $b Kogan Page,
440 0 $a Gale virtual reference library
440 0 $a Gale virtual reference library
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e viii, 264 p. ; 24 cm.
538 $a Mode of access: Internet.
650 0 $a Marketing $x Management. $3 225362
650 0 $a Personnel management. $3 225363
710 2 $a Gale Group. $3 225263
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