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The marketing audit handbook = tools, techniques & checklists to exploit your marketing resources /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The marketing audit handbook/ Aubrey Wilson.
Reminder of title:	tools, techniques & checklists to exploit your marketing resources /
Author:	Wilson, Aubrey.
Published:	London, England ;Kogan Page, : 2002.,
Series:	Gale virtual reference library
Subject:	Marketing audits. -
Online resource:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
ISBN:	0749447176 (electronic book)

The marketing audit handbook = tools, techniques & checklists to exploit your marketing resources /
Wilson, Aubrey.

The marketing audit handbooktools, techniques & checklists to exploit your marketing resources /[electronic resource] :Aubrey Wilson. - London, England ;Kogan Page,2002. - Gale virtual reference library.

Includes bibliographical references and index.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

ix, 294 p. : ill. ; 25 cm.

Mode of access: Internet.

ISBN: 0749447176 (electronic book)

Nat. Bib. No.: GBA2-Z7100Subjects--Topical Terms:

225389
Marketing audits.

LC Class. No.: HF5415.16 / .W533 2002

Dewey Class. No.: 658.8

The marketing audit handbook = tools, techniques & checklists to exploit your marketing resources /
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245 1 4 $a The marketing audit handbook $h [electronic resource] : $b tools, techniques & checklists to exploit your marketing resources / $c Aubrey Wilson.
260 $a London, England ; $a Milford, Conn. : $c 2002. $b Kogan Page,
440 0 $a Gale virtual reference library
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e ix, 294 p. : ill. ; 25 cm.
538 $a Mode of access: Internet.
650 0 $a Marketing audits. $3 225389
650 0 $a Marketing. $3 225371
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