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Living the brand = how to transform every member of your organization into a brand champion /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Living the brand/ Nicholas Ind.
Reminder of title:	how to transform every member of your organization into a brand champion /
Author:	Ind, Nicholas.
Published:	London ;Kogan Page, Ltd., : 2007.,
Subject:	Brand name products. -
Online resource:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
ISBN:	9780749452803 (electronic book)

Living the brand = how to transform every member of your organization into a brand champion /
Ind, Nicholas.

Living the brandhow to transform every member of your organization into a brand champion /[electronic resource] :Nicholas Ind. - 3rd ed. - London ;Kogan Page, Ltd.,2007. - Gale virtual reference library.

Includes bibliographical references and index.

Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.

Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

vii, 200 p. : ill. ; 24 cm.

Mode of access: Internet.

ISBN: 9780749452803 (electronic book)Subjects--Topical Terms:

225285
Brand name products.

Living the brand = how to transform every member of your organization into a brand champion /
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100 1 $a Ind, Nicholas. $3 225379
245 1 0 $a Living the brand $h [electronic resource] : $b how to transform every member of your organization into a brand champion / $c Nicholas Ind.
250 $a 3rd ed.
260 $a London ; $a Philadelphia : $c 2007. $b Kogan Page, Ltd.,
490 0 $a Gale virtual reference library
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
520 $a Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e vii, 200 p. : ill. ; 24 cm.
538 $a Mode of access: Internet.
650 0 $a Brand name products. $3 225285
650 0 $a Business names. $3 225380
650 0 $a Management $x Employee participation. $3 225381
650 0 $a Corporate image. $3 225382
710 2 $a Gale Group. $3 225263
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