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Understanding children as consumers
Record Type:
Language materials, printed : monographic
Secondary Intellectual Responsibility:
MarshallDavid, 1945-
Place of Publication:
Los Angeles
Published:
SAGE;
Year of Publication:
2010
Description:
xvii, 262 p.ill. : 25 cm. ;
Series:
Advanced marketing series
Subject:
Consumer behavior. -
Subject:
Child consumers. -
ISBN:
1-84787-926-8bound
ISBN:
978-1-84787-926-4bound
Understanding children as consumers
Understanding children as consumers
/ edited by David Marshall - Los Angeles : SAGE, 2010 . - xvii, 262 p. ; ill. ; 25 cm. . - (Advanced marketing series ).
Includes bibliographical references and index. .
ISBN 1-84787-926-8ISBN 978-1-84787-926-4
Consumer behavior.Child consumers.
Marshall, David
Understanding children as consumers
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嶺東科技大學圖書館
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