| [NT 42944] Record Type: |
[NT 1579] Language materials, printed
: [NT 40817] monographic
|
| [NT 47354] Secondary Intellectual Responsibility: |
EllisNick, 1960- |
| [NT 47354] Secondary Intellectual Responsibility: |
PresseyAndrew, |
| [NT 47354] Secondary Intellectual Responsibility: |
TadajewskiMark, |
| [NT 47351] Place of Publication: |
Los Angeles |
| [NT 47263] Published: |
SAGE; |
| [NT 47352] Year of Publication: |
c2011 |
| [NT 47264] Description: |
4 v.ill. : 24 cm.; |
| [NT 47298] Series: |
SAGE library in marketing |
| [NT 47266] Subject: |
Industrial marketing. - |
| [NT 47265] Notes: |
Includes bibliographical references. |
| [NT 50961] ISBN: |
1-84920-546-9set:bound |
| [NT 50961] ISBN: |
978-1-84920-546-7set:bound |
| [NT 60779] Content Note: |
v. 1. Introducing B2B marketing v. 2. Channels, chains and inter-organizational relationships v. 3. Industrial networks and B2B marketing strategy v. 4. B2B marketing programmes |