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Corporate communication and media relations : tactical guidelines for strategic practice

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	tactical guidelines for strategic practice
[NT 47261] Author:	GoodmanMichael B., 1949-
[NT 47353] Alternative Intellectual Responsibility:	HirschPeter B.,
[NT 47351] Place of Publication:	New York, N. Y.
[NT 47263] Published:	Business Expert Press;
[NT 47352] Year of Publication:	2012
[NT 47264] Description:	x, 145 p.ill., forms : 23 cm.;
[NT 47298] Series:	Corporate communication collection
[NT 47266] Subject:	Business communication -
[NT 47266] Subject:	Communication in management -
[NT 47266] Subject:	Communication in organizations -
[NT 47266] Subject:	Corporations - Public relations -
[NT 47266] Subject:	International cooperation -
[NT 50961] ISBN:	978-1-60649-308-3pbk.

Corporate communication and media relations : tactical guidelines for strategic practice
Goodman, Michael B.

Corporate communication and media relations : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch - New York, N. Y. : Business Expert Press, 2012. - x, 145 p. ; ill., forms ; 23 cm.. - (Corporate communication collection).
Includes bibliographical references (p. [141]-142) and index..
ISBN 978-1-60649-308-3
Business communicationCommunication in managementCommunication in organizationsCorporationsInternational cooperation -- Public relations

Hirsch, Peter B.

Corporate communication and media relations : tactical guidelines for strategic practice
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