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Building a marketing plan : a complete guide
Record Type:
Language materials, printed : monographic
Title Information:
a complete guide
Author:
WongHo Yin,
Alternative Intellectual Responsibility:
RadelKylie,
Alternative Intellectual Responsibility:
Ramsaran-FowdarRoshnee,
Place of Publication:
New York, N. Y.
Published:
Business Expert Press;
Year of Publication:
2011
Description:
xiv, 221 p.ill. : 23 cm.;
Series:
Marketing strategy collection
Subject:
Marketing - Management -
Subject:
Marketing - Planning -
ISBN:
978-1-60649-159-1pbk.
ISBN:
1-60649-159-8pbk.
Building a marketing plan : a complete guide
Wong, Ho Yin
Building a marketing plan
: a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar - New York, N. Y. : Business Expert Press, 2011. - xiv, 221 p. ; ill. ; 23 cm.. - (Marketing strategy collection).
Includes bibliographical references (p. [207]-212) and index..
ISBN 978-1-60649-159-1ISBN 1-60649-159-8
MarketingMarketing -- Management -- Planning
Radel, Kylie
Building a marketing plan : a complete guide
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