| Record Type: |
Electronic resources
: monographic
|
| Author: |
CroninAnne M., 1967- |
| Secondary Intellectual Responsibility: |
Palgrave Connect (Online service) |
| Place of Publication: |
Basingstoke New York, NY |
| Published: |
Palgrave Macmillan; |
| Year of Publication: |
2010 |
| Description: |
1 online resource (vii, 215 p.)ill. : |
| Series: |
Consumption and public life |
| Subject: |
Advertising - Social aspects. - |
| Subject: |
Advertising, Outdoor - Social aspects. - |
| Subject: |
Public spaces. - |
| Subject: |
Sociology, Urban. - |
| Subject: |
Advertising. - |
| Subject: |
Advertising, Outdoor. - |
| Subject: |
Social aspects. - |
| Subject: |
SOCIAL SCIENCE - Essays. - |
| Online resource: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230283015An electronic book accessible through the World Wide Web; click for information |
| Notes: |
Description based on print version record. |
| Summary: |
This book provides the first detailed account of contemporary outdoor advertising and its relationship with urban space. Going beyond accounts of urban 'place marketing' or advertising cities to tourists, the book asks: What can the outdoor advertising industry tell us about the commercial production of urban space? What does an analysis of these industry practices reveal about contemporary capitalism? How do ads and billboard structures interface with spaces of the city? What forms of 'urban vernacular' do they provide? The book presents an analysis of industry practices as 'commercial experiments' that engage with capitalism as performative, adaptive and open. Extending debates on non-representational theory, it analyses advertising texts, structures and spatiality through 'fabulation': a form of vernacular that sees animation, or the life of capitalism, in urban spaces. What do ads say about urban space, and what can those spaces reveal about advertising and capitalism? |
| ISBN: |
9780230283015electronic bk. |
| ISBN: |
0230283012electronic bk. |
| Content Note: |
Introducing commercial spaces The industry and the city: knowledge practices as commercial experiments Mobility, market research and commercial aesthetics The commodity rhythms of urban space Fabulating commercial spaces: mediation, texts, and perception Perceiving urban change in Detroit and Manchester: space, time and the virtual The commercial vernacular of advertising: public space, commercialisation and public address. |