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Fitness culture : gyms and the commercialisation of discipline and fun

Record Type:	Electronic resources : monographic
Title Information:	gyms and the commercialisation of discipline and fun
Author:	SassatelliRoberta.,
Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
Place of Publication:	Houndmills, Basingstoke, Hampshire New York
Published:	Palgrave Macmillan;
Year of Publication:	2010
Description:	1 online resource (vii, 236 p.)
Series:	Consumption and public life
Subject:	Physical fitness - Social aspects. -
Subject:	Physical fitness centers - Social aspects. -
Subject:	Consumption (Economics) -
Subject:	Consumers - Attitudes. -
Subject:	Attitudes. -
Subject:	Consumers. -
Subject:	Physical fitness. -
Subject:	Physical fitness centers. -
Subject:	Social aspects. -
Subject:	HEALTH & FITNESS - Exercise. -
Subject:	HEALTH & FITNESS - Aerobics. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230292086An electronic book accessible through the World Wide Web; click for information
Notes:	Description based on print version record.
Summary:	Largely organized via commercial relations of some kind, gyms are key sites for studying consumption and subjectivity in contemporary society. Gym-goers are typically addressed as individuals who take control of both the market and themselves. Through a variety of qualitative sources; ethnographies, interviews and discourse analysis, this book explores how consumers and producers collaborate in the production of the fitness scene. It examines how individuals become fitness participants, at locally sustained relationships, the framing of discipline as fun, the meanings attached to the idea of fitness and the negotiation of broader body ideals, to provide a critical discussion of fitness as lived consumer culture. Choice is revealed as a process, rather than a cost-benefit decision; a transformative, ongoing practice rather than an accomplished, rational calculation. Consumption is revealed as an ambivalent practice, with consumers increasingly asked to be active producers of cultural forms that are nevertheless largely circulated and managed by producers who need to consume much of the very same sort they produce.
ISBN:	9780230292086electronic bk.
ISBN:	0230292089electronic bk.
Content Note:	Fitness Culture, Fit Bodies and the Ethnography of the Gym The Cultural Location of Fitness Gyms Spatiality and Temporality Interaction and Relational Codes Framing Fitness Discipline and Fun The Culture of the Fit Body Fit Bodies, Strong Selves Conclusions: Embodiment, Agency and Consumer Culture.

Fitness culture : gyms and the commercialisation of discipline and fun
Sassatelli, Roberta.

Fitness culture : gyms and the commercialisation of discipline and fun / Roberta Sassatelli. - Houndmills, Basingstoke, Hampshire New York : Palgrave Macmillan, 2010. - 1 online resource (vii, 236 p.). - (Consumption and public life).
Fitness Culture, Fit Bodies and the Ethnography of the Gym.
Description based on print version record..
Includes bibliographical references (p. 217-230) and index..
ISBN 9780230292086ISBN 0230292089
Physical fitnessPhysical fitness centersConsumption (Economics)ConsumersAttitudes.Consumers.Physical fitness.Physical fitness centers.Social aspects.HEALTH & FITNESSHEALTH & FITNESS -- Social aspects. -- Social aspects. -- Attitudes. -- Exercise. -- Aerobics.

Fitness culture : gyms and the commercialisation of discipline and fun
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