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The objects of affection : semiotics and consumer culture

Record Type:	Electronic resources : monographic
Title Information:	semiotics and consumer culture
Author:	BergerArthur Asa, 1933-
Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
Place of Publication:	New York
Published:	Palgrave Macmillan;
Year of Publication:	2010
Edition:	1st ed.
Description:	1 online resource (xiii, 198 p.)ill. :
Series:	Semiotics and popular culture
Subject:	Language and culture. -
Subject:	Business. -
Subject:	Social Science. -
Subject:	LANGUAGE ARTS & DISCIPLINES - Communication Studies. -
Subject:	Semiotics - Social aspects. -
Subject:	Semiotics - Psychological aspects. -
Subject:	Consumer behavior. -
Subject:	Material culture. -
Subject:	Object (Aesthetics) -
Subject:	Culture - Semiotic models. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230109902An electronic book accessible through the World Wide Web; click for information
Notes:	Description based on print version record.
Summary:	"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
ISBN:	9780230109902electronic bk.
ISBN:	023010990Xelectronic bk.
Content Note:	PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities.

The objects of affection : semiotics and consumer culture
Berger, Arthur Asa

The objects of affection : semiotics and consumer culture / Arthur Asa Berger. - 1st ed.. - New York : Palgrave Macmillan, 2010. - 1 online resource (xiii, 198 p.) ; ill.. - (Semiotics and popular culture).
PART I: SEMIOTIC THEORY.
Description based on print version record..
Includes bibliographical references and index..
ISBN 9780230109902ISBN 023010990X
Language and culture.Business.Social Science.LANGUAGE ARTS & DISCIPLINESSemioticsSemioticsConsumer behavior.Material culture.Object (Aesthetics)Culture -- Communication Studies. -- Social aspects. -- Psychological aspects. -- Semiotic models.

The objects of affection : semiotics and consumer culture
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