| Record Type: |
Electronic resources
: monographic
|
| Author: |
BernhardLaurent., |
| Place of Publication: |
Basingstoke |
| Published: |
Palgrave Macmillan; |
| Year of Publication: |
2012 |
| Description: |
1 online resource. |
| Series: |
Challenges to democracy in the 21st century |
| Subject: |
Campaign management. - |
| Subject: |
Political clmpaigns. - |
| Subject: |
Direct democracy. - |
| Subject: |
POLITICAL SCIENCE / Political Process / General - |
| Online resource: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137011343 |
| Summary: |
This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic clmpaigns. It is the first study of comparative direct-democratic clmpaigning and examines eight clmpaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centring on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with clmpaign managers providing first-hand accounts that offer unprecedented access into the organisation and strategy behind direct-democratic clmpaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science. |
| ISBN: |
9781137011343electronic bk. |
| ISBN: |
1137011343electronic bk. |
| Content Note: |
State of the Art Design of the Study Plan of the Book Theoretical Framework Objectives Means Ways Conclusion The Strategic Context The Institutional Context The Players of the Game Issue-specific Contexts Conclusion The Profiles of the Campaigns Asylum Law Naturalization Initiative Health-care Article Single Health Insurance Disabled Insurance Reform Old-age Pensions Corporate Tax Reform Right to Sue Initiative Comparative Perspective Conclusion Coalition Formation Coalition Formation in Direct Democracy Internal Coalition Structure Data and Method of Analysis Results Conclusion Message Development Message Selection Negative Campaigning Data and Method of Analysis Results Conclusion Message Delivery Theoretical Considerations Empirical Analysis Conclusion Power Analysis Key Players Data and Methods of Analysis Results Conclusion Conclusion Summary Improving Direct Democracy. |