| Record Type: |
Electronic resources
: monographic
|
| Title Information: |
globalizing locally responsive and internationally connected business disciplines |
| Alternative Intellectual Responsibility: |
AroraAnshu., |
| Place of Publication: |
New York |
| Published: |
Palgrave Macmillan; |
| Year of Publication: |
2013 |
| Description: |
1 online resource (127 p.) |
| Series: |
International Marketing and Management Review |
| Subject: |
International business enterprises. - |
| Subject: |
Business 2.0. - |
| Subject: |
Business. - |
| Subject: |
International business. - |
| Subject: |
BUSINESS & ECONOMICS / Industrial Management - |
| Subject: |
BUSINESS & ECONOMICS / Management - |
| Subject: |
BUSINESS & ECONOMICS / Management Science - |
| Subject: |
BUSINESS & ECONOMICS / Organizational Behavior - |
| Online resource: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137376466 |
| Notes: |
Includes index |
| Summary: |
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze insta. |
| ISBN: |
9781137376466electronic bk. |
| ISBN: |
1137376465electronic bk. |
| Content Note: |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; List of Contributors; Editorial page; 1 The "Global Logistics and International Business 2.0" Curriculum Internationalization Experience; 2 Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill; 3 The SHARP Conceptual Framework for Young African-American Adults . . . What Is Cool?; 4 Exotic, Erogenous, Erotica: Veiled Signs of "Advertising Erotica" for Luxury Brands; 5 How "American" Are "All-American" Brands? A Case of Gap, Inc. as "Made in America" Brand |
| Content Note: |
6 US Securities and Exchange Commission Charges Thornburg Mortgage, Inc. for Fraudulent Accounting7 Drops in the Glass: The Influence of Alcohol Advertising on Young Adults; Index |