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Corporate communication : tactical guidelines for strategic practice

Record Type:	Electronic resources : monographic
Title Information:	tactical guidelines for strategic practice
Author:	GoodmanMichael B., 1949-
Secondary Intellectual Responsibility:	HirschPeter B,
Place of Publication:	New York, N.Y.
Published:	Business Expert Press;
Year of Publication:	2012
Description:	1 online resource (x, 145 p.)
Series:	Corporate communication collection
Subject:	Business communication -
Subject:	Communication in management -
Subject:	Communication in organizations -
Subject:	Corporations - Public relations -
Subject:	International cooperation -
Online resource:	http://portal.igpublish.com/iglibrary/search/BEPB0000097.htmlBusiness Expert Press electronic resource
ISBN:	9781606493090ebook
ISBN:	9781606493083pbk.
ISBN:	1606493094ebook
ISBN:	1606493086pbk.
Content Note:	Corporate communication : adapting to change Corporate communication and contemporary business challenges Understanding the business environment, linking with its history Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance Tools and techniques for internal corporate communication Tools and techniques for external corporate communication Metrics : measures that determine the success of communication Research and resources

Corporate communication : tactical guidelines for strategic practice
Goodman, Michael B.

Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch - New York, N.Y. : Business Expert Press, 2012. - 1 online resource (x, 145 p.). - (Corporate communication collection).
Corporate communication : adapting to change.
Includes bibliographical references (p. [141]-142) and index.
ISBN 9781606493090ISBN 9781606493083ISBN 1606493094ISBN 1606493086
Business communicationCommunication in managementCommunication in organizationsCorporationsInternational cooperation -- Public relations

Hirsch, Peter B

Corporate communication : tactical guidelines for strategic practice
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